private reputation counsel
What the internet says about you is not the same as what is true.
We work on the difference: finding what is actually there, getting inaccurate material taken down or corrected at its source, and building records durable enough that search engines and AI systems describe you accurately without being prompted to.
Two practices
One discipline, two reasons people call.
Either something is already wrong and it is costing you, or nothing is wrong and you would like it to stay that way. The mechanisms differ, so the practices are kept separate.
The standard
Everything here is checkable before you call.
The standard is published, and so is the method. Who we take, who we decline, what we will not do, and how the work is reviewed. Along with our archive, our scholarship record, and a log of what we have got wrong.
Who we serve
The same problem behaves differently depending on whose name is on it.
The Briefing
What we have been working out in public.
Google Knowledge Panels for Executives: How They Are Created, Corrected and Strengthened
An executive Knowledge Panel is not a profile you can freely rewrite. Google creates it automatically from its Knowledge Graph, public web sources, licensed data and verified feedback.
Executive Reputation Management: A Practical Guide to Protecting Credibility, Privacy and Influence Online
Executive reputation management is the disciplined work of finding, correcting, reducing and outpublishing the information that shapes how boards, investors, employees, clients and journalists judge a leader.
AI Visibility Tools: How to Track Brand Mentions, Citations and Sentiment Across AI Search
AI visibility tools track whether AI search platforms mention your brand, which pages they cite, how they describe you, and how your presence compares with competitors.
Engagement
How we work together.
We do not ask for long-term contracts. We would rather earn the month.
The first conversation costs nothing and carries no obligation. If we think you do not need us, that is what we will tell you. It happens often enough that we have made it part of the method.
No client name appears anywhere on this site. Where a reference is appropriate we arrange one privately, asking the client each time. How we hold information
The conversation begins before the crisis does.
Operating since 2018. One conversation, held in confidence, with an honest reading of whether there is anything worth doing.