The Briefing

What we have published, dated, so you can check what we said before it was obvious.

47 pieces on search behavior, generative answers, autocomplete, and the ethics of reputation work. Written in-house and dated, so you can check what we said and when we said it.

By subject

Eight subjects, each with its own page.

Authored groupings rather than the tag list the archive was originally published with. Filter here, or open a subject to read it as a collection.

  • How generative systems assemble an answer about a person or a company, which sources they trust, and what it takes to be cited accurately.

  • The mechanics of search results , position, autocomplete, knowledge panels, and the removal or displacement of material that no longer reflects the record.

  • What the first hours require, how sequence determines outcome, and why resilience is built before it is needed.

  • Reputation questions specific to founders, executives, and board members, where the individual record and the institution's record are read together.

  • Machine legibility: how structured data establishes who you are as an entity that search and AI systems can resolve without guessing.

  • Where reputation work meets data protection , synthetic identity, corporate privacy, and the defensive posture of an information environment.

  • What the firm will and will not do, how engagements are selected, and why candour is the only durable position in this category.

  • The firm's scholarship platform: how it operates, and why verifiable contribution behaves differently from published claims.

2026

34 pieces

The Machine Record

What changed in how machines describe people.

Occasional, when there is something worth reporting rather than on a schedule. No client material, ever. One click to leave.

The Machine Record, sent when there is something worth sending. No tracking pixels, and one click unsubscribes.

If something here describes your situation.

You will get an honest reading of whether anything needs doing at all, which is sometimes the answer.